Originally Posted by boe
I admit I'm not getting the rollup thing but it might be something others would want. To me it is a feature I'd want just a tad more than an integrated VHS player. If you were buying an OLED TV this year and you were given a choice for X dollars you can have only one of the following, which would you choose?
A rollup screen
A non-rollup screen of the same picture quality as the rollup but with double the brightness ... better motion ... better color, less banding etc. ... bigger ... warranty...
It's not going to happen.
OLED has no backlight and light spreader - so there's no reason not to roll the screen up. The only argument against roll-up OLED is that you have to add the rolling mechanism, which is a certain fixed cost. Fixed as in e.g. +$10/inch to per-TV cost, regardless of all the panel and processor specs.
All in all, the question is equivalent to whether you'd choose a car with in-dash GPS or a faster, bigger, prettier, etc one. The answer is neither: since GPS can be added to almost any car, I'll choose the car I want, and then decide whether to pay somewhat longer for the GPS option. Same with an OLED display.
Extended BI-covering warranty is perhaps the only valid comparison, as it can be bought separately right now in some stores.
On the practical side, I would very much like a rollable OLED, and it would specifically need to roll up or sideways, never down. For sideways I'd see a pair of manual roll-sideways bricks with good speakers inside, sub separate, memory wire for straightening/curving the screen. This would potentially allow me to take the TV with me in just a suitcase.
Back to the reality where there's only a roll-up, it would be quite convenient as a multi-purpose movie/TV/PC display. Move it far to the wall to run as a TV. For PC usage or widescreen movies, place it closer and extend to 2.4:1, so you get a convenient aspect ratio and wider overall angle. This could be solved by a much larger fixed screen as well, though. Still the ability to easily move the TV, not cautiously try to grab it without breaking, is a good step forward.
Would I pay extra for that? Depends on the extra cost and my income vs expenses balance at the moment of purchase.